I was reading an article at the online version of Wall Street Journal. A survey window descended asking if I would take a couple of minutes to answer some questions. Unless I am really pressed for time, I usually take a few moments to provide feedback to companies that request feedback via the web. The problem was that it was a survey about banks, not a survey about WSJ. It was a standard “how do I feel about brand X” type questionnaire. I quickly abandoned the survey, as I was willing to provide the WSJ feedback, not some marketer gathering feedback on another company.